Paula brings to Solutions Advisors more than 25 years of strategic marketing management experience from the hospitality and senior living industry. We are very excited to welcome her into our Solutions Advisors team!
During her time as Director of Marketing at Cadbury at Lewes, a non-profit CCRC, Paula and her team achieved an increase in independent living occupancy from 72% in 2009 to 90% in 2014. She has been actively involved in all areas of sales and marketing, including development and implementation of integrated marketing plans, strategic planning, advertising, direct mail, events, website management and community outreach.
During her tenure at Methodist Manor House, occupancy increased 10% through the development of a rental contract for independent living as well as extensive community outreach to the ministers of the Peninsula-Delaware Conference of the United Methodist Church.