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Dale Torry, Vice President, CRISTA Senior Living

A little over a year ago I reached out to three agencies for proposals to assist us in a solving multi-year problem with occupancy in our communities. After reviewing the proposals and interviewing the agency principles I selected Solutions Advisors to assist me in this important and strategic initiative. The challenge was great as CRISTA Senior Living had not engaged a firm like yours for many years, and some might have even been a bit skeptical as to the value of bringing in a firm to assist in crafting a new strategy. These factors and more only underscore the challenge you faced when arriving. It is with great joy that I writing this letter to thank you for the incredible work you have delivered and to share with you the great progress which has been made as a result of our partnering with you.

Both of our campuses have experienced significant growth which has been fueled by the marketing plan you crafted and the sales training you provided our team. The first quarter of 2015 was the most successful quarter we have had at Cristwood Park in years. With 20 gross sales in the first quarter, we beat last year’s results fivefold. Results like this are the product of a solid plan, sound guidance and a team willing to move forward with the new strategy. Our water front campus, Crista Shores, enjoyed occupancy between 90%-93%. While many would have been happy with these results, you helped us discover the key marketing advantages, and deliver a plan to use these strengths in the market. We have reached 100% occupancy and are building a waiting list.

As a faith based organization, I appreciate your ability to respect our faith and mission. Your team had no problem integrating this important aspect into our plan and marketing materials. I have been in the industry for many years and know how hard it can be working with an agency that cannot work with faith distinctives. This difference makes Solution Advisors stand out among the sea of agencies which don’t have the ability to listen to clients and deliver the way you have delivered.

I look forward to continuing our professional association with you as we continue to strive for full occupancy. I know that as new challenges arise you will continue to be one of my top trusted advisors.

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