Beth has more than 30 years of high-level operational leadership and strategic marketing and communications experience for private and public industries, including 13 years’ experience in senior living marketing at the agency level. As Senior Vice President for Solutions Advisors, Beth is responsible for leading and managing the company’s expanding marketing services team using her broad expertise in a wide variety of marketing disciplines including consumer research, brand development, event planning, direct response and digital marketing. In her role she oversees creative, production, research, media and account management teams while identifying and implementing processes and procedures designed to streamline and improve efficiencies of the Richmond office while increasing client satisfaction.
Prior to joining Solutions Advisors, Beth served as Vice President Managing Director at one of the leading marketing and advertising agencies focused on senior living where shemanaged agency operations to driveenhanced profitability and revenue growth.Beth served as Director of Marketing and Communications for the Virginia Health Quality Center and the Greater Richmond Chamber of Commerce; Director of Marketing and Public Relations for Columbia/HCACJW, and served as Account Director at two Richmond-based advertising agencies.
A Certified Direct Marketer, Beth provides in-depth knowledge of direct marketing programs with an expertise in lead generation and customer engagement strategies.
Education and Certifications:
Interactive Marketing Institute Certified Direct Marketer, Virginia Commonwealth University School of Business
Bachelor of Business Administration, Marketing, Marshall University
Associate of Applied Science, Management, Marshall University
Strengths Finders: Arranger, Responsibility, Individualization, Developer, Strategic
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Beth’s family includes husband Greg, 10-year-old daughter Eva and 11-year old Emmy, a beagle/hound mix. She is happiest hiking in the mountains or practicing yoga, but also enjoys relaxing with a good glass of wine. A native of West Virginia, Beth is a die-hard Marshall University fan where she was once a cheerleader. Go Herd!