Register Today for the StoryTree® Sales Workshop!

Re-imagining the Sales Journey Through Storytelling

Solutions Advisors has long held the belief that active discovery is paramount to developing trust and empathy between you and your prospect. Not just asking questions, but asking the right questions that will encourage an older person to open up and share his or her personal story.

At our new StoryTree Sales Workshop, you’ll learn how to use storytelling as a tool to align a prospects’ aspirations with your community’s attributes to create a strong sense of empathy and receptiveness. Learning a person’s story is key to unlocking a deeper relationship and gaining commitment to advance the sale.


The StoryTree Workshop is for:

StoryTree Re-imagines the Sales Journey

Incorporating the seven powerful elements of storytelling, including plot, character, theme, dialogue, chorus, stage and spectacle, this workshop will help you gain a better understanding of your customer and what’s important to them as they contemplate making a major life change. You’ll also take home innovative sales tactics such as the Story Board, Personal Proposals and Creative Follow Up which have proven to result in higher conversions, shorter gestations, improved occupancy and even lower age at move-in.


A block of rooms has been reserved for the nights of 3/21 & 3/22 at a reduced rate at ALOFT Fort Worth Downtown 334 W. Third Street, Fort Worth, TX 76102. Group rate is $169 per night. Group room rate cannot be guaranteed after 3/1.
*Please contact Cecelia LaForge to make a reservation at: or call 888-312-0889.


$1,200 Full Registration Fee (deadline March 1, 2022)
*Registration includes breakfast and lunch both days as well as a cocktail reception on Tuesday night.

To pay for your registration fee, please make check in proper amount payable to: Solutions Advisors Group. The registration form below must also be submitted to secure your spot.

Mail check to:
Solutions Advisors Group
12425 28th Street N. Suite 100
St. Petersburg, FL 33716

*If you are registering for more than one individual to attend the workshop, please contact Cecelia LaForge at or call 888-312-0889.

Register Now

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StoryTree Registration