St. Petersburg, Fla. – Solutions Advisors Group (SAG) was a winner in the 2021 National Mature Media Awards, which honor the best marketing, communications, educational materials and programs for older adults. SAG received a total of 16 awards in the categories of Direct Mail, Website Design, Brochures, Logos and Miscellaneous Marketing Communications. Of the 16 awards, SAG received three Gold, five Silver, three Bronze and five Merit awards.
Gold awards were given for a direct mailer and two websites. The SAG-designed brightly-colored direct mail piece for a resident panel event at The Lodge, Columbus, Georgia. The Lodge also won a Gold award for website design with a localized landing page and another SAG client from Sunrise, Florida, Avalina Senior Living, had a Gold-award winning new website (https://avalinaseniorliving.com/).
A Silver award winner that generated a lot of buzz was a video ad for Grand Tapestry, Oklahoma City, Oklahoma. The spot looks like two people are having a text conversation about the benefits of living at Grand Tapestry. “While we are excited for all of our winning entries, the ad from Grand Tapestry was really unique and, equally important, very successful at generating leads,” said Lauren Messmer, President, Solutions Advisors Group. See the spot here.
“Our Creative Director, Patti Scheck, and the entire marketing team really outdid themselves with content and creativity over the past year,” Messmer continued. “The pieces were so different. And then you add the digital component to the mix. Our VP of Digital Services, Jeff Felton, and our SA Digital team overcame changes in Google and Facebook advertising, SEO shifts and even the end of Flash with unique and innovative marketing campaigns. I couldn’t be prouder!”
The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.
About Solutions Advisors Group
Formed in 2009, Solutions Advisors Group is a group of companies providing comprehensive consulting and operations management expertise for the senior living and active adult sectors. With offices in St. Petersburg, Fla., and Richmond, Va., the three companies are:
Learn more at SolutionsAdvisorsGroup.com and on LinkedIn, Facebook and Twitter.
About The Mature Market Resource Center
The Mature Market Resource Center (MMRC), organizer of the National Mature Media Awards, is a national clearinghouse for professionals who work with older adults. Other well-known MMRC programs include the New Product & Technology Awards®, National Senior Health & Fitness Day® and the Mature Fitness Awards—USA.
Learn more at seniorawards.com.