How your community articulates its message to the market and prospective residents is critical to generating qualified leads. We have extensive experience in developing brand identities that put communities in a position to compete successfully within their markets. We also have a track record of creating award-winning creative that communicates key selling points clearly and effectively, improving lead generation and jump-starting sales.
Creative branding services:
While there’s no magical recipe for improving your community’s occupancy level, there’s a single ingredient that all communities must have in their marketing mix — qualified leads. Without qualified leads, a senior-living community’s growth will remain flat and stagnant. Solutions Advisors has a proven track record in securing qualified leads for senior communities’ sales teams nationwide.
Lead generation capabilities:
Websites are a necessary tool in marketing to older adults and their adult child influencers. But just having a website isn’t enough. Sites must remain fresh and relevant, tell stories and engage the viewer. They have to work on a variety of devices, from laptops to tablets to smartphones. And you have to make sure that people can find your site in the increasingly crowded and competitive pages of search engine results.
Digital strategies take many forms – from websites to banner ads to landing pages – not to mention the behind-the-scenes search engine optimization (SEO) and pay-per-click (PPC) campaigns to get viewers to your site. Solutions Advisors can help navigate through what is vital in the digital realm while helping you present the best possible digital first impression.