Resources

Unprecedented times call for extraordinary actions 

That’s why we’re sharing these ideas and resources with you, our clients, friends and fellow senior living professionals in these unfamiliar times.  

Visit our video library 

Videos are a great way to connect and engage with prospects. Sales teams can use videos like these for education, to position themselves as a resource or simply to show prospects that they understand their personal situation and truly care. If you like these videos, reach out to us to learn how you can use videos to support the sales process at your community. 

Tips for Dealing with Uncertainty

Laura and Kristin discuss tips on how to help you deal with uncertainty.

I Love You…..Who Are You?

Patti and Lori discuss Patti’s book I Love You…..Who Are You? and tips for...

Beyond Bingo

Colleen and Lorie discuss Colleen’s book Taking Flight and activities for keeping seniors engaged...

Active Aging

Colin and Kristin discuss the meaning and importance of active aging.

Hospitality in Senior Living

JC and Kristin discuss what hospitality looks like in senior housing and why it...

Tips for Successful Digital Campaigns Post COVID-19

Mike and Jeff discuss tips and recommendations for digital marketing during and after COVID-19.

Key Performance Indicators and Goals

Mike and Jeff discuss tips and recommendations on the key performance indicators to use...

How To Balance Your Digital Marketing

Mike and Jeff discuss tips and recommendations on how to balance your digital marketing...

How COVID-19 has effected Google’s Algorithm

Mike and Jeff discuss how COVID-19 has affected senior living marketing and google’s search...

Tips for Living In A Group Setting

Shelly and Kristin discuss how to prepare for and what skills you will need...

Tips for Managing Anticipatory Anxiety

Shelly and Kristin discuss what anticipatory anxiety is and how to deal with and...

Healthy Aging and Wellness

Dr. Roger Landry and Lorie discuss tips for healthy aging and ways to stay...

The Importance of Self Care and Self Compassion

Laura and Kristin discuss why self care and self compassion are important daily and...

Tips for Managing Our Hot Buttons

Laura and Kristin discuss how to discover what your hot buttons are and tips...

Tips For Selecting a Life Care Community

Jim and Mike discuss what to look for and evaluate when selecting a Life...

Tips For Helping Your Parents Find The Right Community

Jim and Mike discuss ways to help your parents in their search and selection...

The Importance of Connection

Nikki and Mike discuss connection during times of social isolation.

The Emotional Switch in Downsizing

Nikki and Mike discuss the top reasons seniors should downsize.

Engage and communicate 

Browse through these resources for everything from ideas for creative engagement at the community level,  to showcasing stories at your community through a Facebook video compilation, to developing a COVID-19 portal to provide a communication channel to residents, families, team members and the community-at-large. 

Creative Engagement

Resources to help create moments of joy.

Effective Communication In Times of Uncertainty

Develop a disciplined and consistent cadence of communication to inform, educate and comfort families...

Developing A Digital Marketing Strategy During Crisis

Digital marketing is a crucial component of current and ongoing communication, engagement and lead...

Harness The Power of Social Engagement

Storytelling through Facebook makes connections with seniors, engages and inspires.