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Harness The Power of Social Engagement

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Storytelling through Facebook makes connections with seniors, engages and inspires.

Developing A Digital Marketing Strategy During Crisis

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Digital marketing is a crucial component of current and ongoing communication, engagement and lead generation for senior living communities. This presentation is designed to provide a blueprint for developing an approach that establishes credibility, authority, engagement and sales advancement during a period of uncertainty.

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Effective Communication In Times of Uncertainty

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Transparency, accuracy and consistency of communications from a senior living organization to its constituents (residents, family and friends) is of the utmost importance throughout a crisis such as the COVID-19 pandemic. Solutions Advisors created a user-friendly, dedicated online resource for Solvere Living with a single purpose in mind — to inform residents and families across their family of managed communities in a dependable and authentic manner. Separate sections (tabs) were created to include:

As new information was pushed to the website, so too were updates across social media, email and the CareMerge app.

Additional sections of useful information for senior living organizations may include Frequently Asked Questions and Media Inquiries.

View Solvere Living’s COVID-19 Information Center

 

Creative Engagement

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Solutions Advisors understands the importance of maintaining sales momentum during this difficult time. We also believe now is the time to engage with prospects, residents, families and team members through fun, educational, entertaining and meaningful ways that help us remain connected to one another. We’ve compiled creative ideas to help us all feel connected, engaged and, hopefully, positive and upbeat while we’re apart from those we love. We encourage you to freely use these ideas to create moments of joy and laughter!

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