SAG Group News

Return to Newsletters

Older adults are digital refugees.

The COVID-19 pandemic has forced many to turn to online resources to meet every-day needs. And while some people were already natives of the digital landscape, this is a strange and unfamiliar place to many, especially older adults.

This is not to say seniors are not tech-savvy. Older adults are spending more time in front of their smartphones, tablets and computers. It’s more important than ever to make sure you create a clear direct pathway to help these new digital refugees find the solutions that you’re providing. Read more>>


Mike Brindley, Senior VP, reflects on selling in the time of COVID.

Mike Brindley, Senior VP of Consulting Services, has been with Solutions Advisors (SA) nearly 8 years, with 20+ years in the senior living sector. Mike coaches the team of sales consultants and advises clients on marketing strategies for existing communities, expansions and startups. We asked Mike how SA has helped communities adapt during the pandemic. Read more >>


Lead generation seismic disruptions & digital marketing paves the way.

COVID-19 has created a seismic disruption to senior living. Senior living providers need to have a disciplined, multi-pronged communication digital marketing game plan. This presentation gives a blueprint for developing an approach that establishes credibility, authority, engagement and sales advancement. Read More >>


Solutions Advisors Group receives certification from Great Place to Work for the third year in a row.

“We know that when team members have a sense of purpose, it’s also reflected in the customer service for residents and families, and our clients and owners,” said Kristin Ward, CEO, Solutions Advisors Group. Click here to read more.


Solutions Advisors Group wins record number of Mature Media Awards.

The National Mature Media Awards honoring the best marketing, communications, educational materials and programs for older adults has announced 2020 winners. Solutions Advisors Group received a record number of 16 awards. Click here to read more.


Kristin Ward featured speaker at SHN’s Active Adult Summit.

In July, Kristin Ward, CEO, Solutions Advisors Group, was a featured speaker at Senior Housing News Active Adult Summit, where attendees learned the ins and outs of this growing, innovative and complex living segment. One of several presenters, Kristin’s presentation was on The Active Adult Market – Designing for Boomerism Lifestyle.


Argentum conference goes virtual.

In the first of what will likely be a series of virtual conferences, Argentum will hold its conference September 22-24.  Titled, “Better Senior Living. Together.” the conference features three days of live presentations and breakout sessions plus a virtual networking lounge and an interactive peer-to-peer discussion forum. Check out Solutions Advisors Group’s listing under Marketing, PR and Sales Services, featuring a video interview with SAG President Lauren Messmer on how sales strategies have adapted and evolved during COVID-19.



LeadingAge conference.

Loosen the tie, kick off your shoes and open your laptop to attend six days of virtual presentations and events at the LeadingAge national conference November 10-12 and November 17-19. Featured speakers include best selling author Dr. Brene Brown, inclusion strategist Verna Myers and former FDA Commissioner, Scott Gottlieb, on timely topics of survival and self-care in a time of crisis. This year’s theme encourages LeadingAge members to embrace new innovations and technologies that can be used to transform the lives of older adults during COVID-19 and post-pandemic. Solutions Advisors Group is looking forward to attending The Biz (Business Intelligence Zone), a virtual showcase where members can visit individual booths for information, chat rooms and set up one-on-one meetings.