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Solutions Advisors Group Acquires Trilogy Consulting
To better serve a growing and diversifying senior living market, Solutions Advisors, based in Princeton, NJ, has acquired Trilogy Consulting, LLC. Scott Townsley, the founder of Trilogy, has more than 30 years of experience in senior living and will continue to serve as a Principal of Trilogy, with Tim Ficker serving as Managing Principal. Learn More >>

All the expertise you need in one place. That’s the Solutions Advisors Group. From marketing and sales expertise, to management and operations and now we’ve added strategic planning, mergers and acquisitions, governance and leadership development. Solutions Advisors Group provides innovative solutions to the increasingly complex mature market. Melding the forces of Solutions Advisors, Solvere Senior Living and Trilogy, Solutions Advisors Group creates a consulting powerhouse to deliver marketing, branding, strategy, leadership development and management expertise to senior living organizations nationwide.

David Canavan and Kristin Kutac Ward will be attending the HJ Sims conference at the Omni Orlando at ChampionsGate from February 28 through March 2.

We hope to see you there.

 


Scott Townsley, now with Solutions Advisors Group, to Speak at SFCS

Join Scott Townsley, Principal of Trilogy Consulting, for his presentation with David Slack, Principal at ARI, entitled: Imagine the Future: Disruption or Destiny on Wednesday, February 21, from 9:30 – 10:30 am.

This will be a challenging, provocative presentation that will explore the future of the field from an evolutionary perspective – and then from a revolutionary perspective. Current trends, consumer research, emerging issues and disruptors will all be considered along with the risk of complacency. Learn More >>

Team Highlights
Angela Green, Vice President of Sales & Strategic Consulting
Formerly VP of Sales & Marketing for Bethesda Senior Living communities, Angela drove $68 million revenue across 21 independent, assisted living, and memory care communities serving more than 1500 residents in six states. Most of her career has been serving CCRCs in start-up or redevelopment. She previously consulted across the country for Seniority, Inc. and Human Good, driving strategy for marketing, sales and pricing. Angela specializes in driving marketing and sales strategy for acquisitions, operating communities, and new developments and evaluating new markets. Learn More >>

Emily Fox, Digital Project Coordinator
Emily comes to Solutions Advisors with a background in non-profit communications and digital marketing focusing on website development and management, social media and brand management. At Solutions Advisors, she focuses on digital project management for consulting clients facilitating new web development projects and email marketing, updating website content and managing clients’ social media accounts including Facebook advertising. Learn More >>

Karen Smith, Senior Account Manager
Karen has over 18 years of strategic marketing and account management experience. Before joining Solutions Advisors, she worked in a variety of industries including non-profit, medical, financial and paper and packaging.

She brings all the skills and experience from her previous positions to Solutions Advisors, where she is dedicated to anticipating and fulfilling her client’s needs. Karen focuses on the creation and management of their marketing campaigns through the development of effective creatives and applying the results of marketing analytics. Learn More >>

Successes to Share | Fox Hill
Records are made to be broken. At Fox Hill, a condominium independent living community in Bethesda, Maryland, the sales team shattered any previous records by ending 2017 with a total of 47 sales.

The secret sauce was a combination of planning and collaboration among the sales team and a commitment to the sales and creative follow up strategies. Using the Sherpa CRM as a benchmarking tool, the Fox Hill team spent optimal time in the “selling zone”, proving that a sales focused on the prospect can have a huge impact on results.

Solutions Advisors has provided sales and marketing consulting to Fox Hill since 2013, and recently re-positioned the community with a revamped website and collateral materials using the new theme, “Live Inspired.”

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