The holy grail of senior living marketing is to get younger prospects to move into your community. At Applewood, a Life Plan Community in Freehold, New Jersey, the average age of recent move-ins has dropped four years, from 87 to 83, since 2014. What’s more, the number of couples moving in has quadrupled over that same time period. What’s the secret sauce? Read More>>
Improved conversion rates result in increased move-ins
At Wesley Willows in Rockford, Illinois, the inquiry to move-in conversion ratio increased from 12 to 15% resulting in 52 total move-ins for 2016, ten more than the prior year’s total. At Peterson Meadows, the inquiry to move-in conversion rate doubled, from 3.5 to 7%, resulting in 11 move-ins the first quarter of 2016, surpassing the total number of move-ins for all of 2015. Read More>>
Not at The Clare.
At The Clare, Chicago’s preeminent retirement community, the holidays were anything but dull. At a time when sales are usually slow, The Clare was hopping with 10 deposits and 9 move-ins in December alone. Since July 2014, average move-ins per month more than doubled from 1.7 to 3.9, and inquiry to move-in conversion ratios jumped from 2% to 20% in December. Read More>>
2017 – What’s IN and What’s OUT
Lots of magazines publish their own lists of “what’s hot and what’s not” for 2017. At Solution Advisors we thought it would be fun to publish our own list of senior living trends for 2017. Have one of your own to add? We’d love to hear it! Email us at firstname.lastname@example.org and we’ll publish them next month. Read More>>