Solutions Advisors’ Richmond team keeps growing as demand increases for direct mail, website development, digital strategies and other creative services. Nick Schimick comes to us with more than 25 years of experience in marketing and advertising. As the Vice President of Marketing at Solutions Advisors, his role is focused on strategy development, positioning and branding, as well as overseeing operations in the Richmond office. Nick ‘cut his teeth’ in the direct mail business with companies in several different industries from direct-to-consumer catalog, high-tech, financial services and medical equipment, to higher education and commercial real estate.
“One of my best mentors in the business used to say, ‘if you didn’t measure it, it didn’t happen,’” said Nick. “That’s the great thing about direct mail. It’s immanently measurable and one of the most versatile and reliable mediums to demonstrate ROI.”
“With direct mail, there’s a fine line between getting opened and winding up in the trash. That’s why it’s so important to keep testing new ways to keep the look fresh, maintain high open rates and avoid mail fatigue.”
Nick is a graduate of Knox College in Galesburg, Illinois, where he earned a Bachelor of Arts degree. Away from the office Nick stays busy with his two teenage daughters, Remy and Margaux, wife Natalie and his Labrador retriever Enzo. Nick played Division III soccer and lacrosse and is heavily involved with his daughters’ high school lacrosse teams. Feel free to reach out to Nick for all your creative needs at firstname.lastname@example.org.