Case Study

Marketing, Creative and Sales Consulting and Training

Non-profit CCRC | Immanuel Lutheran Communities | Kalispell, Montana

Solutions Advisors began sales and marketing consulting for this community in Kalispell, Montana, in June 2015. Historically, the community had been focused predominantly on skilled nursing care, memory support and rehabilitation, while providing services in rental apartment residences for both independent living and assisted living. A vision to transform Immanuel Lutheran Community into a more lifestyle-oriented Life Plan Community stemmed from really listening to what the community needed. The vision enabled Immanuel Lutheran Communities to add 36 additional apartment residences and to implement a new entrance fee product to supplement its existing rental program. The community has undergone a significant face-lift not only physically with the addition of a state of the art indoor pool, auditorium, chapel, a modern fitness center and gorgeous new dining venue, but also in terms of marketing, positioning and sales support. Through in-depth on-site sales training and marketing planning assistance, as well as the development of all promotional, lead generation and collateral material, 35 of the 36 reservation deposits have been secured for 97.2% pre-sold, beating the budgeted timeframe for pre-sales. 56 Priority deposits were obtained within only six months of implementing the marketing plan as a result repositioning the campus as the only CCRC community in Northwest Montana, truly expanding retirement living options in this market. The expansion and repositioning of the campus is on target to open November 1, 2018, and has move-ins scheduled to reach 90% occupancy within 90 days of opening.





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