Our Story

A passion for greatness. A vision to inspire. A unique point of view.

Our Vision

Inspiring people to realize their full potential.

Our Mission

Creating value-driven, innovative solutions for our senior living partners.

Our Values

Building relationships through integrity, transparency, loyalty and entrepreneurship.

Our History

Through extraordinary coincidence, founders Kristin Ward and Lauren Messmer were both born to military families in Honolulu, Hawaii, which is perhaps why, years later, their shared passion for creativity and discipline was the catalyst for forming a company in 2009 that would become Solutions Advisors.

Each coming from senior living backgrounds: Kristin with more than 20 years of management experience in the senior living industry beginning her career as a nursing home administrator; and Lauren as account executive for a senior living advertising agency – the duo faced an uphill battle undertaking sales and marketing consulting assignments for communities reeling from the effects of the recession with low occupancy and dwindling wait lists. Out of friendship and loyalty to the pair, early staff members – volunteers, really – helped achieve hard won successes in a competitive environment and the company was off the starting block.

From two staff members in 2009 to now over 40, Solutions Advisors has grown exponentially as the senior living industry, too, has evolved. What has remained a constant over the years however, is the determination, tenacity and spirit of entrepreneurship that grew Solutions Advisors from a small company to an industry leader in sales and marketing in less than a decade, and which continues to motivate each team member to aim for excellence.

Being born on a volcanic island in the Pacific has its merits.

Passion for Greatness

Passion can’t be learned or taught, it is a deep-seated emotion that surfaces when you truly love what you do. At Solutions Advisors, our passion propels us to continually strive for excellence in what we do – not only for our own success, but for the success of our clients and their residents. It is passion that gets us up in the morning and passion that motivates us to work longer, harder and smarter to provide our clients with value-driven, innovative solutions.

Our Unique Point of View

Our sales philosophy views prospects through a different lens: one in which older adults are seen as having purpose, control and legacy. This philosophy extends to our creative services by developing branded identity collateral, lead generation materials, websites and digital strategies that speak specifically to the developmental drivers of the growing segment of the aging consumer.

We utilize your community’s own unique brand and characteristics to communicate messages that engage, inspire and motivate. This approach and partnership with clients sets us apart from other agencies. Our award-winning creative communicates to the market what makes our clients different. And our effective results provide confidence for our clients that they have made the right decision when working with us.


Their expertise in strategic marketing planning, ‘in the trenches’ sales support and responsive marketing team members together propelled us to hit our benchmark goals...   Read More » — Laurie Nussbaum, Director of Marketing for Fountainview at Gonda Westside
In 2010, Vinson Hall Retirement Community was selecting a team of professionals to put into action the fabulous plans created by our architect to...   Read More » — Kathleen Martin, CEO, Vinson Hall Retirement Community
It is my pleasure to express our sincere appreciation for the sales training and support that Solutions Advisors has provided to The Summit at...   Read More » — Susan Bussey, Senior Vice President of Housing, The Summit at Brighton