Lauren Messmer

Lauren brings more than 13 years of experience in marketing, advertising and customer relations management to the team. Lauren specializes in marketing planning and strategy for new developments, and repositioning and expansion of retirement communities. 

• As Founder and Executive Vice President for Retiring By Design, Lauren works directly with clients to develop and/or reposition their marketing strategies, generate new leads, and advance their sales and marketing goals.
• As Vice President of Marketing for American Heritage Communities (AHC), she was responsible for managing and executing marketing efforts for four distinct communities: an equity-based independent living community, a new development CCRC, an existing IL rental, and a stand-alone assisted living community. 
• As Director of Account Service for The Bertolino Group, a marketing and advertising firm specializing in the senior market, Lauren was responsible for overseeing the marketing and sales efforts of all senior housing clients, including marketing planning and execution, managing all production, media research and placement, as well as budget analysis.

Lauren holds an MBA from Virginia Commonwealth University and a Bachelor of Science in Cultural Anthropology from James Madison University.