Strategic Marketing

Become a standout senior living brand in your market.

How do you truly differentiate your community from the rest? You begin with insightful market research and cultural assessments to advise you of your strengths, challenges and opportunities – and later, recommendations on all the ways you can succeed. Building on our person-centered approach to sales, our marketing team studies, observes and asks questions. And borrowing insights from noted geriatric psychologist David Solie, author of How To Say It To Seniors, on older adults’ unique developmental drivers, Solutions Advisors utilizes different language, phrases, vocabulary and communication methods to help minimize generational conflict and influence the decision-making process.

We identify your key selling points, learn ways to improve lead generation and guide you on ways to help jump-start sales. Together, we create a strategic marketing plan custom-tailored for your community. Our marketing approach has helped communities across the country overcome hurdles, break through the competition clutter and achieve measurable results.

Creative Work Samples

How your community communicates to the outside world and prospective residents is critical to generating qualified leads. We have extensive experience in developing brand identities that position communities to compete successfully within their markets. We also have a track record of creating award-winning creative that communicates key selling points clearly and effectively, improving lead generation and jump-starting sales.

Here are some Branding & Positioning services we provide:

  • SWOT Analysis
  • Logo Development
  • Taglines & Positioning Statements
  • Identity Materials
  • Lifestyle Brochures
  • Website Development

While there’s no magic formula for improving your community’s occupancy level, there’s a single ingredient that all communities must have in their marketing mix — qualified leads. Without qualified leads, a senior-living community’s growth will remain flat and stagnant. Solutions Advisors has a proven track record in securing qualified leads for senior communities’ sales teams nationwide.

Some of the lead generation techniques we employ include:

  • Seminar & Event Planning
  • Direct Mail
  • Print Advertising
  • Website & Digital Strategies

Websites have become a necessary tool in marketing to adult child influencers and to seniors themselves. But these days just having a website isn’t enough. Sites must remain fresh and relevant, tell stories and engage the viewer. They have to work on a variety of devices, from computers to tablets to smartphones. And you have to make sure that people can find your site in the vast world of search results and senior marketing.

Digital strategies take many forms – from websites to banner ads to landing pages – not to mention the behind the scenes search engine optimization (SEO) and pay per click (PPC) campaigns to get viewers to your site. Solutions Advisors can help navigate through what is vital in the digital realm while helping you present the best possible digital first impression.

Solutions Advisors offers the following services to our clients: 

  • Website Strategy, Development and Programming
  • Search Engine Optimization
  • Pay per click campaigns
  • Landing pages
  • Banner Ads
  • E-newsletters
  • Social Networking
  • Videos/You Tube Channel