5 Ways to Improve Your Marketing Messaging to Focus on the Customer

Five Ways to Improve Your Marketing Messaging to Focus on the Customer_001

In her blog, Lauren Messmer, Chief Operating Officer, explains why senior living sales is more than selling – but a responsibility to counsel prospects to make the right decision at the right time. “In the senior living industry, we deal with people’s lives – a responsibility that we do not take lightly. We believe proper marketing should reflect the empathy with which we approach this unique marketplace.”  Read More>>

Get to Know… Paul O’Brien, Senior Vice President
A stand-up guy who once tried stand-up comedy, Paul now provides serious sales leadership to Solutions Advisors’ clients including Applewood in Freehold, NJ and Fox Hill in Bethesda, MD. Paul has done it all from assessments to onsite implementation and from interim triage roles to responsibility over our managed communities. Learn More>>

A Reunion 50 Years in the Making
Fox Hill in Bethesda, Maryland, a Solutions Advisor’s client since 2013, was the site of an amazing and poignant reunion between a resident owner and a staff associate. Turns out the resident had met the staff member’s family in Mexico some 50 years ago. Read More>>

Meet us at LeadingAge NJ & PA
Come hear us speak with Medford Leas’ Director of Marketing, Annie Mazur and learn how they increased their occupancy from 78% to 93% in just 3 years. Come with your marketing and sales questions or concerns or schedule an appointment.

In Case You Missed It – Music and the Human Spirit
Get out your tissues for this one. Thanks to the keen observations of a young caregiver, a 93-year old former jazz musician with late-stage dementia is reunited with his old band members and magical moments happen. Watch Video>>

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