“As the Executive Director, I’ve become more attuned to the sales process and more knowledgeable about the tools needed to be successful. Solutions Advisors has a real common sense approach to selling. They’re great out of the box thinkers, with insight and experience that really makes a difference.”
– Keith Grady, Executive Director, Applewood
“In 2010, Vinson Hall Retirement Community was selecting a team of professionals to put into action the fabulous plans created by our architect to expand our community. After interviewing many sales firms, we could find no one who could complement our team better than Solutions Advisors. Both Kristin and Lauren immediately identified what “secret ingredients” we needed to be successful. With their assistance our sales efforts took off to new heights. Within a year we absolutely exceeded our expectations for our priority deposit program and were 100% sold out before the ground was even broken for the new apartments. Solutions Advisors was with us every step of the way teaching, coaching and of course, cheering. Selecting them was one of our best decisions.”
– Kathleen Martin, CEO, Vinson Hall Retirement Community
“Solutions Advisors has been outstanding to work with. They put together a very strong team and have made the property a great success. They have been incredibly professional, astute and involved with every aspect of the conversion from independent living to assisted living. Solutions Advisors has approached the process as if they were my partner and advisor. Working together we have built timelines for improvements and I appreciate their realistic understanding of cash flow and projections. After owning this property for the past 24 years, this is the first time I realize the potential of my investment.”
– Richard Pelletier, Owner, The Gables
“Their expertise in strategic marketing planning, ‘in the trenches’ sales support and responsive marketing team members together propelled us to hit our benchmark goals and deliver the sales in record time. Now the fun and construction can begin.”
– Laurie Nussbaum, Director of Marketing for Fountainview at Gonda Westside
“I’ve had the great fortune to work directly with Solutions Advisors (SA) two different times under very different circumstances. While I’ve worked with many different consultants, I found SA’s approach to be distinctly unique because of their highly customized approach.
The first time was with Skyline at First Hill in downtown Seattle during our lease up. We opened in 2009, a difficult time for a high-end CCRC. Kristin Ward was brought in to help us develop a more robust marketing strategy when we had a slowdown. What I remember most clearly was the moment Kristin sat down with the whole marketing and sales team to delve into our specific challenges and explore the opportunities. Very quickly she had the buy-in from the team because she truly listened to each member and understood that while our issues weren’t unique, they did deserve a unique approach. What happened as a result was the commitment of the team to the strategies recommended and our ultimate success.
Most recently I’ve worked with Kristin a second time. SA was retained shortly before I came to CRISTA Senior Living as their new Director of Sales and I was so pleased to learn that I’d be working with her and her team again. Here our focus was how to best position a well-established and well respected senior living organization with two main campuses. To put it simply, we needed new eyes to look at us objectively and to help us better position ourselves in a strong market. Again, SA’s unique approach is what I have so appreciated. SA has helped us define and articulate what makes us special and because of their great ability to understand the soul of a community, I have buy-in from all the stake holders in embracing SA’s recommendations. We are quickly moving forward thanks to SA’s support.”
– Shelly Parks, Director of Sales, Crista Senior Living
“It is my pleasure to express our sincere appreciation for the sales training and support that Solution Advisors has provided to The Summit at Brighton over the last year.
When we began working with Solution Advisors over a year ago, the Summit at Brighton was not only experiencing occupancy challenges, but was in transition with our sales team. Solution Advisors proved to be the perfect solution to move our occupancy forward. With your teams expertise is sales support, event planning and marketing, the Summit staff became well equipped to dramatically improve our occupancy. The Summit also benefitted greatly from the creative ads that were designed by Retiring by Design that really kept us competitive in our marketplace.
I would like to thank Lauren and your team for the services and support that you have provided to The Summit over the last year. We have been pleased with the positive results and would highly recommend your services to other senior communities.”
– Susan Bussey, Senior Vice President of Housing, The Summit at Brighton
“A little over a year ago I reached out to three agencies for proposals to assist us in a solving multi-year problem with occupancy in our communities. After reviewing the proposals and interviewing the agency principles I selected Solutions Advisors to assist me in this important and strategic initiative. The challenge was great as CRISTA Senior Living had not engaged a firm like yours for many years, and some might have even been a bit skeptical as to the value of bringing in a firm to assist in crafting a new strategy. These factors and more only underscore the challenge you faced when arriving.
It is with great joy that I writing this letter to thank you for the incredible work you have delivered and to share with you the great progress which has been made as a result of our partnering with you. Both of our campuses have experienced significant growth which has been fueled by the marketing plan you crafted and the sales training you provided our team. The first quarter of 2015 was the most successful quarter we have had at Cristwood Park in years. With 20 gross sales in the first quarter, we beat last year’s results fivefold. Results like this are the product of a solid plan, sound guidance and a team willing to move forward with the new strategy. Our water front campus, Crista Shores, enjoyed occupancy between 90%-93%. While many would have been happy with these results, you helped us discover the key marketing advantages, and deliver a plan to use these strengths in the market. We have reached 100% occupancy and are building a waiting list.
As a faith based organization, I appreciate your ability to respect our faith and mission. Your team had no problem integrating this important aspect into our plan and marketing materials. I have been in the industry for many years and know how hard it can be working with an agency that cannot work with faith distinctives. This difference makes Solution Advisors stand out among the sea of agencies which don’t have the ability to listen to clients and deliver the way you have delivered.
I look forward to continuing our professional association with you as we continue to strive for full occupancy. I know that as new challenges arise you will continue to be one of my top trusted advisors.”
– Dale Torry, Vice President, CRISTA Senior Living
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