Category: Blog

To wait or not to wait?

Solutions Advisors works with a number of communities across the country that are in various stages of sales; some are under development, some are challenged with occupancy while others are in more of a maintenance mode. Regardless of the circumstance, a common question asked by the sales team is – should we have a waiting… Read more »

People Are Talking About Your Community. Are You Listening?

Wouldn’t it be great if every social media post or online review written about your senior living community wasn’t just complimentary, but heaped mountains of praise for exceptional service, superb personal attention, unparalleled quality and an unmatched level of care? While we believe our communities are often worthy of these accolades, the reality is that… Read more »

Six Techniques for Improving Senior Living Sales

In traditional, transactional sales, you’re trained to focus on convincing your customer that their lives would be better with your product or service. This is not the case when it comes to sales for senior living communities. In senior living, it’s not about selling a need. It’s about providing support and being there as a… Read more »

What’s In & What’s Out in 2017

Lots of magazines publish their own lists of “what’s hot and what’s not” for 2017.  At Solution Advisors we thought it would be fun to publish our own list of senior living trends for 2017. Have one of your own to add?  We’d love to hear it! Email us at and we’ll publish them… Read more »

Even Road Warriors Have Favorite Holiday Recipes!

At Solutions Advisors, the holidays are special for the time we get to spend at home with family and friends. And some of us even take the time to cook or bake!  Here are some of our favorite holiday recipes to share. From all of us at Solutions Advisors to you and your families, our… Read more »

The 7 must-have marketing initiatives for 2017

1 – Relook at your positioning Many communities have gone through a SWOT session to identify their strengths, weaknesses, opportunities and threats.  The key selling points identified during the SWOT are typically used to determine the positioning and message of your community that permeates both the sales and marketing efforts. This practice is Marketing 101. … Read more »