Fountainview at Gonda Westside
New Development CCRC
Los Angeles, California
Solutions Advisors was retained in October 2012 to provide marketing and sales management during the pre-sales and lease up for this new 175 apartment luxury continuing care retirement community sponsored by the LA Jewish Home. Within 11 months of opening of the sales center, the community was 70% pre-sold, which holds the record for the quickest timeframe for achieving 70% pre-sales for a new CCRC in the state of California, as verified by Cain Brothers.
The project is now 100% pre-sold and has experienced only a 4% cancellation rate as compared to the national average of 33%. Despite being sold-out, there are 54 households on a waiting list and the community is scheduled to open early 2017.