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Jan 2017 Archives
What’s In & What’s Out in 2017
Lots of magazines publish their own lists of “what’s hot and what’s not” for...
Age at move-in drops at one community, yes, really…
The holy grail of senior living marketing is to get younger prospects to move...
Improved conversion rates result in increased move-ins
At two Mid-West communities, increased conversion ratios resulted in more move-ins. At Wesley Willows...
Holiday Doldrums? Not at The Clare
At The Clare, Chicago’s preeminent retirement community, the holidays were anything but dull. At...